You want your book to make a difference.
The story only you can tell.
I find the right writer for you,
and the right readers for your book.
TELL ME ABOUT YOUR BOOK
You know you have a book in you.
A message to champion. A story to tell.
Your book is meant to be in the hands of countless people whose business, mindset, and life you can change.
I’m here to make sure you reach them.
You bring the vision. I tackle the details.
I take care of everything from finding the right ghostwriter, to creating viral covers, to growing your online influence.
Count on me as your book partner.
I’m here for the long run, just like you. Together we will make your book successful and get it into the hands of tens of thousands of readers.
I’m Martin. Books have shaped my life.
Books have always been a source of inspiration and growth for me.
As a kid, my favorite hiding place was my grandfather’s library. As a student, I smuggled books into communist Czechoslovakia. Later in life, commutes in L.A. traffic became a joyful experience thanks to uncounted hours of audiobooks.
Authors who want to make a difference inspired me to found Cavalesso. Drawing on my career in digital marketing and technology, I make your message break through the noise.
I can’t wait to hear about your book.
Your story… everywhere books are sold.
IT ALL STARTS HERE
Where to begin?
In our first conversation, we’ll explore:
Who is your book for? How will it find its readers? What kind of writer fits you?
No preparation needed.
Bring the idea, however rough.
There’s no cost and no obligation.
Martin cares.
“The complexity of writing, publishing, and selling a book took me by surprise. A hustler and e-biz entrepreneur by trade, I can be hands-on, but I am really glad that Martin drove all the publishing and marketing aspects of my book. He cares about my book and really knows how to reach my audience.”
Rick Culleton
Author of Messed Up Like You
He is still growing sales for me.
“Martin created an awesome book cover from some of my historical photos, got early reviews from established authors, and launched my book with TV and newspaper coverage. He is still growing sales for me. Martin has become a trusted partner. He remains my book’s biggest promoter.”
John Miller
Author of Bootstrap Entrepreneur
Answers to your questions.
A great ghostwriter is part novelist, part journalist, part therapist. They listen the way few people ever have, ask questions no one has thought to ask, and help you discover things about yourself you never saw. They research the world you lived through, the places and times that shaped you. Then they write your book in your voice, under your name.
95% of self-published books sell less than a hundred copies. To break through, you need a partner with publishing experience who keeps up with digital marketing. Someone who cares about your idea and knows how to to reach your readers at scale.
While I manage all the details, you are still in charge. I bring a dream team of writers, creators, and marketers, and together we build your presence and connect you with the audience you want.
The publishing industry is a chaotic marketplace. Hundreds of players offer a confusing bag of services like “hybrid publishing”, “imprints”, or Amazon “bestseller badges”. Most of them are things you don’t need—or that even hurt your book. And none come with a commitment to organic sales.
What sets me apart is my commitment to the successful launch of your book, with all the moving parts, and with sustained long-term sales. I will partner with you for years so you can touch thousands of lives. With me you receive the attention that a big publishing house affords their celebrity authors.
If you’re lucky and already have a hundred thousand followers, it takes about two years to secure a “traditional” book deal (meaning a publisher pays you) and another two years for them to bring your book to market. If you’re Taylor Swift, it’ll go faster.
If you do it right, it takes 9 to 15 months to write and self-publish your book.
Self-publishing has become so powerful it no longer makes sense to spend years chasing traditional book deals that never happen.
You’ll have time to share your vision and goals, learn about the publishing process, and ask any questions.
I’ll walk you through your publishing options: which services are worth paying for, which to avoid. Many authors spend over $75k on “hybrid” publishers. A better self-publishing service costs a fraction, leaving you with more to get your book into readers’ hands.
Yes. Jacqui Salmon and I will die on that hill.
Ready to publish a book that makes a difference?
I am offering you a free consultation to answer all your questions.
If your story has the power to inspire, I’m ready to invest my passion and expertise to help you share it with the world.
Can’t wait to hear about your book!
